Facebook is taking the wraps off its header bidding solution, but it’s relying on partners to build the technology. On Wednesday, Facebook officially tossed its hat into the header bidding ring after ...

After working behind the scenes with publishers including the Washington Post, Daily Mail and Forbes, Facebook now allows mobile publishers using header bidding into its Facebook Audience Network (FAN ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Caprio, general manager of programmatic at Sizmek. Most of the buzz around ...

Facebook’s announcement this week that it would officially enter the header bidding space wasn’t all that surprising, given the fact that the platform has been testing the system for months. However, ...

Facebook officially enters header bidding Wednesday on the news that the social site has developed a partner program to support third-party technology on its platform. Rather than build the technology ...

Facebook has announced its entry into header bidding with a partner-first approach that will open its Audience Network to web publishers working with six major ad-tech players. The company confirmed ...

When is a hack no longer a hack? When the likes of Facebook get involved. As first mentioned by The Information, Facebook are looking to test header bidding. The behemoth is entering the fray to ...

A year after offering header bidding to publishers, Facebook is introducing in-app advertising. This will allow advertisers and agencies that are members of the Facebook Audience Network to ...

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