First principles thinking is a method of problem-solving that involves breaking down complex issues into their most basic and fundamental parts. Originating from ancient Greek philosophy and ...

Our journey begins with a fictitious character whom we shall call [John Doe]. He represents the average professional worker who can be found in cities and towns across the world. Most everyday, [John] ...

First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...