When the collector died, the car was returned to the Edsel and Eleanor Ford House before receiving a full restoration to return it to its former glory. Hit the jump for a video of the car's ...

If you've attended major international auto show in the U.S. this season, you've likely seen this car: Edsel Ford's 1934 Model 40 Special Speedster. We first saw it at the Pebble Beach Concours d ...

In 1957, Detroit automakers' dominance of the US market seemed unbeatable. Smaller, independent American automakers ...

the period immediately rings a deplorable bell – one that didn’t chime when Henry Ford II ordered his army of car nuts to create an entire division just to honor his father, Edsel Ford.

Ford released a car that flopped so spectacularly that it has become a timeless case study on how not to develop and launch a product. The 1958 Ford Edsel was supposed to be the new premiere car ...

One of the textbook marketing flops of all time was the Ford Edsel sedan, which was heralded as the hot new car in the late 1950s. All the automotive experts and Ford executives said it was a can ...

Mercury Prices and Values: Mercury is a division of Ford that was founded by Edsel Ford in 1939 as an entry-level luxury brand, traditionally positioned and marketed between Ford and Lincoln. Mercury ...

The 1958 Ford Edsel was supposed to be the new car for middle-class Americans. Ford was so confident in the product that it pumped $250 million into it. But instead of starting a revolution ...

Buzz was high for the secret Edsel thanks to a Ford marketing blitz and their refusal to show the car to anyone before its ...

Mr. Edsel R. Ford, Jr. 84, on Monday August 26th, Edsel transitioned from labor to reward, surrounded by his wife and family. He was a loving father, grandfather, brother, uncle, and friend.

Mercury Prices and Values: Mercury is a division of Ford that was founded by Edsel Ford in 1939 as an entry-level luxury brand, traditionally positioned and marketed between Ford and Lincoln. Mercury ...