General Motors is officially getting into Formula 1 with TWG Motorsports, under their luxury car brand Cadillac. Just last ...

Cadillac's venture into Formula 1 racing has drawn much attention as the brand prepares to join the grid as the 11th team in ...

The 2025 season was already going to be a year of transition for the Mercedes Formula 1 team. With longtime championship ...

F1's fashion silly season moved into top gear on Tuesday with Alpine switching to Castore while Mercedes brought Adidas back ...

an academic and consultant who follows F1. Brand awareness has also shot up thanks to Netflix’s Drive to Survive, a behind the scenes series that took drivers and team bosses mainstream.

Michael Andretti ceding control of Andretti Global 2 months before its F1 approval is curious timing at such a pivotal moment ...

The Mercedes F1 team have announced a multi-year partnership with Adidas to become their new clothing partner. The German sportswear brand will enter F1 with Mercedes from the 2025 season ...

General Motors plans to go racing in Formula 1 in 2026 with its Cadillac luxury brand, something that had been in the works ...

General Motors's Russ O'Blenes, director of the engine team behind the roaring Cadillac GTP, will lead the new operation in ...

The historic U.S. brand Adidas, long associated with Formula 1 legend Lewis Hamilton, is taking its relationship with ...

Today, adidas announces a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team, which unites two icons in one of the ...