The process of marketing a new product or service begins when you create a frame of reference. Essentially, the frame of reference is the way your product is perceived by the market and consumer; for ...

Is the latest iPhone a good value? Should you accept that promotion you’ve been offered? Should you pay to have someone come and fix your leaky toilet or fix it yourself? Although we might delude ...

MK Raghavendra’s Thinking Cinema: A Handbook for Cinephiles says it all in the title itself. Running over 300 pages, this substantial volume looks at different aspects of the movie-making business by ...

Research in Higher Education, Vol. 36, No. 3 (Jun., 1995), pp. 345-375 (31 pages) The purposes of the present study were to develop a valid self-report survey instrument that would measure the ...

In Frame of Reference, April M. Frazier presents archives of her family's deep-rooted Texan lineage that stretches from the late 1800s through to the present day. The project consists of photographs ...

Add articles to your saved list and come back to them any time. On the roadside, a few kilometres past Natimuk, about 90 kilometres before the South Australian border, I stumble across the most ...