Professional sports teams know that a logo isn’t just a pretty picture—it’s the face of a franchise. Over the decades, these emblems have transformed from simple designs into carefully crafted symbols ...

Hockey fans are bombarded with logos and advertisements for legal sports betting as often as every 13 seconds during major games, a new study has found. Analyzing TV broadcasts of June’s Stanley Cup ...

Yeti just surprised sports fans everywhere with its brand-new expanded sports collection, arriving just in time for football season. The brand has added 27 new team-specific colors and logos across ...