NEW YORK--(BUSINESS WIRE)--FreeWheel, a global technology platform for the television advertising industry, today announced the launch of Audience Manager, a new solution integrated into the company’s ...

Fox Corporation is moving to offer the advertising of the future. The company said it struck a partnership with FreeWheel, a Comcast unit that specializes in digital advertising placement and ...

Roku's massive reach and FreeWheel’s direct connections bring enhanced targeting, transparency, efficiency, measurement, and speed to the industry. NEW YORK, October 07, 2025--(BUSINESS WIRE)--Today, ...

Simplification seems to be all the rage in ad tech these days. FreeWheel thinks the best way to simplify streaming video is by fostering more direct connections between buyers and sellers. To that end ...

Comcast’s TV ad industry tech platform FreeWheel has moved forward with the integration of Samba TV‘s standard and custom audience segments into the FreeWheel Audience Manager platform. The product ...

FreeWheel and Roku announced an expanded partnership, enabling direct access to Roku’s premium connected TV ad supply through the FreeWheel Streaming Hub, enhancing transparency, demand signals, and ...

NEW YORK — Comcast Advertising’s FreeWheel TV advertising technology platform is celebrating new and expanded Connected TV partnerships with a host of streaming and platform partners. The partnerships ...

Comcast CMCSA-owned FreeWheel, a leading ad tech platform for television, is rolling out new enhanced capabilities to allow advertisers to transact programmatically on live streaming video events like ...

FreeWheel’s vision to simplify TV buying and selling comes closer to fruition with the availability of enhanced programmatic buying features within its platform. Integration comes less than nine ...

Roku’s premium CTV supply can now be activated through the FreeWheel Streaming Hub with better demand signals, more transparency, and more efficient monetization, the companies said When you purchase ...

Transparency is at the top of TV advertisers’ wish lists. And on Wednesday, Havas Media was granted its wish when the agency named FreeWheel a preferred SSP partner for premium video. FreeWheel ...