The non-alcoholic spirits category has matured far beyond simple botanical blends and watered-down alternatives. Today’s most ...

Functional alcohol-free drinks, which incorporate ingredients aimed at mimicking the mood-boosting or relaxing effects of ...

SpotOn reports independent restaurants increased non-alcoholic beverage menu additions 47% year over year as they rebuild ...

Millennials and Gen Z are rewriting the rules of what it means to enjoy a drink. Instead of reaching for traditional alcohol, they’re embracing non-alcoholic beer and functional beverages that promise ...

This round‑up highlights five new beverage launches and brand campaigns across wine, spirits and functional hydration. The ...

Forbes contributors publish independent expert analyses and insights. Jess Cording is a dietitian and health coach who covers wellness. As alcohol intake has decreased, especially in younger ...

Function leads the charge in the top four non-alcoholic European consumer drinks trends in a market that's riper than ever for innovation. While the market may be ready for vast amounts of NPD, soft ...

O’Neill Vintners & Distillers’ FitVine Wine, a leader in better-for-you wines, today announced the launch of FitVine Free. O’Neill, a Certified B Corp company, is the first to market with a functional ...

PEP is ramping up functional beverages and snacks, targeting health-driven demand to fuel growth beyond sodas and salty ...