The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and ...

As radio’s battle for the car continues, a new market study conducted by Quantilope and commissioned by Quu reveals that in-dash visual ads seen on infotainment systems significantly boost brand ...

Most B2B marketers know LinkedIn Ads for its strong prospecting capabilities. But one of its most powerful features – retargeting – is often overlooked. Beyond website visitors, LinkedIn offers ...

Too often, SEO and content strategies are built around keywords, not user behavior. But keywords alone don’t tell you what users need – intent does. Performance marketers often ask too much from users ...