"Bird theory," a hypothetical making the rounds on social media, is being used to put relationships to the test. Here's what it means.

I create high-energy, viral content packed with challenges, pranks, funny skits, and unexpected social experiments. My videos are all about making people laugh, surprising them with crazy twists, and ...

The world is filled with teenagers living in a world of camera based social media, posing here, there and everywhere for the perfect photo of a falsely represented life. That seems to be the norm.

For a decade, marketers have found success on social media by roasting customers, and even flirting with them. But with Gen Z, and platforms like TikTok on the rise, the jokes may be wearing thin. By ...

While all reality formats offer some insight into human behavior, social experiments dive deep into the psyche and reveal a more authentic, raw depiction of the human condition and what happens when ...

Netflix already borrowed the concept of short-form video “Stories” from social apps like Snapchat and Instagram for its Previews feature back in 2018. Now, the company is looking to the full-screen ...

A study that looked back at those tests found that relatively weak social connections were more helpful in finding jobs than stronger social ties. By Natasha Singer Natasha Singer, a business reporter ...