Learn how to use GA4 for better tracking, insights, and reporting. Track organic traffic, custom events, and SEO KPIs with advanced GA4 strategies tailored for modern search teams.

In October, Google made a significant announcement. Its new version of Google Analytics, GA4, would become the default when setting up a new property and prompts to upgrade from existing versions ...

Google Analytics (GA4) events tracking can be challenging to set up compared to UA – we've got you covered with this comprehensive guide.

Google Analytics 4 is a powerful marketing tool for insights that will help you make better marketing decisions. Here's what you need to know about GA4.

With the launch of GA4, Google has put in place its biggest change to analytics in the company’s 21-year history. The new system unifies the measurement of apps and websites and is intended to ...

GA4's improvements on Universal Analytics will enable marketers to harness data like never before. Learn best-practices for migrating your paid ads to the new tool.

We pose some questions to Google as we see the final sunset of Universal Analytics. Here are some answers from our interview with Steve Ganem.

Google is introducing a migration tool that allows existing goals in Universal Analytics to be imported into Google Analytics 4.

Congratulations! You put in the work, rallied your engineers, and successfully migrated from Universal Analytics to Google Analytics 4 (GA4). Now what? How do you pull the data you need to make ...