Learn how to use GA4 for better tracking, insights, and reporting. Track organic traffic, custom events, and SEO KPIs with advanced GA4 strategies tailored for modern search teams.

Google Analytics is speeding up the deployment of the Protected Audiences API and incorporating enhanced conversions.

Google recently sunset Universal Analytics in favor of GA4. Ben Hardt, a VP at X Agency, walks us through the changes and their impacts.

Google's recently-released updated edition of Google Analytics – Google Analytics 4 (GA4) is defined as a paradigm shift in its data collection and web traffic analysis software. Federico D'Uva ...

The takeover of GA4 in Google Analytics has begun, with Universal Analytics shutting down starting today for all users.

It’s the changing of the guard that has the marketing industry split. Swapping out Universal Analytics (UA) for Google Analytics 4 (GA4) has raised many questions and created some disparity in ...