Created with The Martin Agency, “It Feels Good to Geico” enlists the Gecko and NFL greats A.J. Brown and Emmitt Smith across ...

In a statement, Geico described the new brand platform as a “shift to emotional value built on both connections and ...

As its 17 million policyholders know, Geico is an auto insurance company with a gecko spokesman. As financial analysts know, ...

(By Rick Fink) Nobody, and I mean nobody, listens to your stations for the ads. The trick is making people HEAR the ads! Unless your listeners hear the ads and have an emotional or logical connection, ...

Ken Griffey Jr. appears in new ads for Geico and Booking.com that Major League Baseball fans are seeing in heavy rotation during broadcasts of MLB postseason games. The National Baseball Hall of Famer ...

GEICO recently leveraged mobile to activate traditional radio listeners and drive engagement with exclusive content. Radio listeners were able to use the SoundHound mobile application to identify the ...

ANNOUNCER: Denise Bazic(ph) is a real Geico customer, not a paid celebrity. So to help tell her story, we hired a celebrity. DENISE BASIC: It was Thanksgiving night when I accidentally hit a deer.

Commercials have been around for 95 years and it’s probably safe to say that if you asked people if they like them, most people would say, or scream, no. The Internet has tried to solve this marketing ...

Why are there so many auto insurance ads on TV? We see far less ads for other types of insurance. From the Geico gecko to Flo from Progressive, car insurance commercials have become so ubiquitous that ...

The best TV commercials of the year will appear for a one-time screening in Los Angeles this week. Compiled by the Association of Independent Commercial Producers, the show will present a one-hour ...