It feels better in hand than any past GFX mode because it’s shaped more like a conventional mirrorless camera. At the same time, it offers a deeper grip that’s more comfortable, while adding an extra ...

Is a Fujifilm GFX 100 II on the way? After a quiet year for GFX, rumors suggest that we could be seeing a successor to Fujifilm's original 100MP camera later this year. Its fair to say that Fujifilm's ...

“The world just does not fit conveniently into the format of a 35mm camera.” With this quote from W. Eugene Smith, Fujifilm today announces its new GFX camera system, which is built around a massive ...

VALHALLA, N.Y., September 11, 2025--(BUSINESS WIRE)--FUJIFILM North America Corporation, Electronic Imaging Division, announces the release of its FUJIFILM GFX ETERNA 55 Filmmaking Camera ("GFX ETERNA ...

No CFExpress Type-B card slot Mini-HDMI port Focus and continuous shooting still lag slightly behind full frame Lacks high framerate video capability Medium format photography has remained niche and ...

You can't say Fujifilm is boring. It stuck to APS-C sensors instead of going full-frame like everyone else, while releasing cool and weird models like the X100 VI. That strategy has been refreshing in ...

The second medium format mirrorless GFX camera from Fujifilm, the GFX 50R, is the first medium format digital camera we've seen debut for less than $5,000. Images, and the devices that capture them, ...