"Today, fiber content is more important, and with manmade fibers, we are tending toward grams per square inch (GSM) or weight instead of the more traditional cotton thread count," says Deborah ...

Towels don’t have thread counts like bedsheets, but they do have a “grams per square meter” (GSM) rating, which measures their weight and softness. The GSM ranges from 300 to 900 ...