Google has just announced a new premium AI subscription plan called Google AI Ultra in the US, and it costs a staggering $250 a month. Announced at Google I/O 2025, Google says AI Ultra is a subscription plan with "the highest usage limits and access to our most capable models and premium features."

Google has launched a new Gemini AI Ultra AI subscription that costs $250 per month: Here's what you get from the most expensive tier.

If you want the best of Google AI, the new Google AI Ultra subscription is your VIP pass. Priced at $249.99/month (with a 50% discount for the first 3 months), Ultra gives you the highest access to Google’s most advanced models and premium features, including Gemini, Veo 3, and Flow.