Gen Z might be dominating branding conversations now, but soon enough, you'll want to grab Gen Alpha's attention. The ...

Research from Cigma Health Services and the Survey Centre on American Life both suggest that Gen Z is the ‘’most isolated ... is emerging in the world of digital mental health therapies ...

In potentially troubling news for the drinks business, recent data from CGA by NIQ shows that Gen Z is now reducing their alcohol consumption more than ever. What was once assumed to be a trend ...

Being members of the world's first fully digital native generation gives Gen ... Or, as the paper put it, "Gen Z-ers Are Computer Whizzes. Just Don't Ask Them to Type." To be sure, the Journal's ...

The tech-savvy generation is losing their touch. Gen Z’s typing proficiency is reportedly ... emphasis on typing as standardized exams go digital. “Students will have higher test scores ...

Are you a print subscriber? Activate your account. 1 day 18 hours ago By Tim Nudd - 1 day 19 hours ago By Ad Age and Creativity Staff - 1 day 19 hours ago By Tim Nudd - 1 day 22 hours ago By Tim ...

Despite Gen Z declaring the divisive denim passe just a few years back, the millennial mainstay — thigh-gripping jeans that require a few tugs and some acrobatics to pull on — has been spotted ...

Gen Z employees have some work ahead to earn the trust of their bosses. A recent survey by Intelligent.com found that about one in six companies are hesitant to hire recent college graduates ...

and the European Society for Opinion and Marketing Research (ESOMAR). More From Newsweek Vault: Learn About the Best High-Yield Checking Accounts The new research showed that 49 percent of Gen Z ...

Theaters’ popcorn bucket wars and curated events are appealing to young moviegoers as release slates continue to lag pre-pandemic levels.

Gen Z, those born between 1997 and 2012, is expected to make up more than 32 percent of the workforce by 2032, according to the U.S. Bureau of Labor Statistics, with the latest group of grads ...