In a phenomenon called “genericide”, a company’s trademark can become so popular that it turns into a generic term for a ...

Popular brands face attacks from all sides, from competitors trying to chip away at market share, to bad actors seeking to profit from counterfeit ...

American author and personal finance expert Suze Orman is known for providing easy-to-follow money advice to help people of ...

Expectations from a brand and the consequent brand evaluations are predominantly the result of brand positioning and ...

The popular Outback is returning for its seventh generation with an all-new body that adopts a more SUV-like design ...

Our Smart #3 Premium is probably the optimal choice for most purposes and delivered about 250 miles on a charge – not bad for ...

"Both the smooth front end and later the covered rear wheels would go from the design, which ended up as a rather generic design ... affordable Kei cars. The brand was the longest-lasting of ...

In fact, in many cases, purchasing a generic brand might just be the best choice for your vehicle and your wallet. Read more: Major Car Battery Brands Ranked Worst To Best Toyota Genuine Motor Oil ...

Third-party warranties allow you to choose between hundreds of ASE-certified repair shops across the U.S. However, these policies allow for use of generic ... guide on your car brand’s ...

But does an expensive brand-name alkaline water taste any better than a generic, store-brand ... and it fits perfectly in a ...

The Public House has rolled out a new campaign and brand positioning platform for the Mediahuis-owned Carzone.ie.

This tiny house stands out from other options on the market, with a rooftop deck perfect for entertaining and a built-in garage to use as storage for your car or as a workshop. Not to mention, it also ...