Mercedes is arguably one of the most iconic brands and boasts one of the most recognisable logos in the world, but despite ...

A brand's logo represents the brand’s identity, values, and history. These symbols often carry with them a much bigger story, ...

The Audi Quattro remains one of the most legendary cars in the history of rally racing. However, the public model was ...

Badges and logos are supposed to be simple symbols or graphics that are meant to represent something else, and in the ...

You may not know how to speak German, but you can learn to pronounce ... the tale of Jellinek’s desire to honour his daughter ...

Audi launches new EV sub-brand in China and switches from the four-ring logo to the 'AUDI' lettering written in capital ...

Only 20 percent of Brits pronounce Mercedes correctly, according to a recent Saga car insurance survey.The most common error ...

The point can only be to replace one brand with the other, independently of the excuses German executives may try to find.

Audi, a popular German car brand on Thursday unveiled a new electric vehicle brand in China whose cars will go by just the name ‘AUDI’ and not its signature four-ring logo. The move is aimed at ...

With a new brand, you need a new car. This is the AUDI E concept, built in collaboration with Audi's regional technical ...

Audi is launching an EV brand in China called AUDI. The new line will consist of vehicles co-designed with SAIC that won't ...

Audi introduces a new electric vehicle brand in China, ditching its iconic four-ring logo to target younger buyers.