"We weren't going to hire a giraffe," Toys R Us Studios President Kim Miller Olko says of the AI mascot in the video. Gael Cooper CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture ...

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Toys R Us touted the release this week of the first “brand film” created by OpenAI’s Sora, which generates video from text instructions. But the online commercial promoting the current state of the ...

Toys “R” Us has sparked online backlash after releasing an ad created with OpenAI’s new video generation tool, Sora. While Sora has not yet been released to the public, AI enthusiasts have been busy ...

A new commercial from Toys'R'Us takes viewers on a nostalgic trip into the past of the once-beloved brand, and how its mascot Geoffrey the Giraffe "came to be." The minute-long spot starts with ...

WASHINGTON (AP) -- A Toys "R" Us television commercial that featured the company's mascot, Geoffrey the Giraffe, inhaling helium from a balloon has drawn the ire of anti-drug advocates who say the ad ...

Toys “R” Us, the revived toy retailer, is the first brand to premier a one-minute brand film created using OpenAI’s text-to-video tool, Sora. Developed by OpenAI, the company behind ChatGPT, Sora ...

Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival in France this week that was created ...

The 66-second promo takes us on a journey back to the 1930s, following young Charles Lazarus, the visionary founder of Toys "R" Us. We're transported to an old-time bicycle shop, where we see Lazarus ...