You might not realize it, but good advertising uses psychological techniques to entice the target audience to buy the product. If your business advertises, you should be using these techniques, too.

Where were you when Superman turned evil? The idea of an “evil Superman” is nothing new. In fact, it’s been around since the character’s creation. Still, the concept wasn’t brought to the big screen ...

Just because a TV show has a large audience, a magazine has a huge circulation or a billboard is in a prominent location doesn't mean it's a good advertising vehicle for your business. Quality trumps ...

According to research, there were a staggering 5.7 million private sector businesses at the start of 2017 in the UK, which is 197,000 more than 2016, and 2.2 million more since 2000. Yet there’s an ...

This time, we speak to Laurence Thomson, co-president and executive creative director at McCann. What ad made you realise this was the industry for you? For me it was imagery and illustration that ...

(Ad) The average age of a house in the United States is now reaching 46 years, which means that most homes need some repair and improvement. Because of the COVID-19 pandemic, people are now more aware ...