Xia Su and Jae Lee are both Ph.D. students studying computer science and engineering at UW. They join us to talk about their work and what future AR technology might look like. Note: The following ...

Augmented reality (AR) can bring customer interactions with products to a higher level and catapult business growth, but many business owners don’t understand how to use this new technology. Here’s ...

Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

Technology continually shapes and transforms how we interact with everything around us. When it comes to driving, the latest example of this is the integration of augmented reality (AR) in automotive ...

The surge of augmented reality (AR) is transforming the way users engage with digital content, and social media platforms are at the forefront of this revolution. From playful face filters to ...

Since time immemorial, innovation has remained the pillar of the sports industry. Enhancing performance, captivating spectators, and improving accessibility are some of the ways in which this industry ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...