Google has rolled out new AI-driven ad tech offerings focused on what the tech company has identified as the four key behaviors of consumers: streaming, scrolling, searching and shopping. Executives ...

Advertisers have been chasing Excellent ad strength scores since responsive search ads (RSAs) became the default format for Search campaigns. But here’s the problem: ad strength doesn’t measure PPC ...

FILE - This Friday, June 16, 2017, file photo shows the Google logo at a gadgets show in Paris. Google won a major case in the European Union on Tuesday Sept. 24, 2019, when the bloc's top court ruled ...

Google is launching a suite of updates across Ad Manager, AdSense, and AdMob to help publishers save time, strengthen advertiser relationships, and better monetize content — with major additions ...

Google’s publishing partners have a more ways to monetize content beyond traditional ads using Google Ad Manager. Offerwall, a monetization tool for publishers in Google Ad Manager, rolled out ...

Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...