In Mad Men, businesses flock to Sterling Cooper and Don Draper's advertising prowess to create mind-blowing ads that help sell their products and services. That may have worked well in the 1960s, but ...

As part of an ongoing series, the CNN Underscored team showcases outstanding deals you can shop right now in the CNN Store. Each week, our staff features a product we think you’ll love. This week, ...

Regardless of whether you’re a first-time AdWords user or a seasoned online marketer, getting the right training—and certification—can make or break your online advertising efforts. So if you want to ...

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. The key to a successful business? Location, location, location. While this adage traditionally ...

The following content is brought to you by Mashable partners. If you buy a product featured here, we may earn an affiliate commission or other compensation. The Ultimate Guide To Google AdWords is on ...

The Salon Marketplace team writes about stuff we think you’ll like. Salon has affiliate partnerships, so we may get a share of the revenue from your purchase. Whether you’re starting your own business ...

Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will ...

It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, those new to PPC are probably most interested in how much they’ll be expected to shell ...

Google announced this morning they are going to be redesigning the AdWords platform over the next 12-18 months. Of course, that may be extended if Google doesn't mean their timelines. There isn't ...