When you make a decision, you want to be sure of its correctness. Thus, you collect information about your customers, analyze it, and build reports based on it. But not all information is equally ...

Google Analytics 4 enables exporting audience and engagement data to BigQuery for deeper insights. Google Analytics 4 now allows exporting user data to BigQuery. The data includes audience membership, ...

Google Analytics introduces direct export to Google Sheets, streamlining data analysis and collaboration. Google Analytics now lets you export reports directly to Google Sheets. Exporting to Sheets ...

Google has shared more details on its upcoming deadline for when Universal Analytics 3 will be turning down. The new information is that you will be able to access, report and export your historical ...

Good news for those behind on exporting their Universal Analytics (UA) data. Google said yesterday that users will have access to their data until July, 2024. The company said data collection will end ...

Update: I misunderstood this announcement, the headline is/was wrong and the story is wrong. What is new is that conversions already exported (as initiated by the advertiser) will by default be ...

Google Analytics tracking codes are connected to the specific Analytics account under which they are stored. This poses a problem if you plan on transferring the statistics to a new Analytics account ...

Google Workspace offers several ways to preserve sensitive or important data via Google Vault, backup options and Google Takeout: Vault allows an administrator to preserve and retrieve information ...

Google Search Console (GSC) is powerful and provides a boatload of data directly from Google. One of my favorite reports in GSC is the Search Analytics report, which enables you to drill into queries ...

The new managed functions will let enterprises apply LLM reasoning to structured and unstructured data directly in SQL, eliminating prompt tuning and external tools.

If you had to describe marketing analytics to your senior managers, would you describe its purpose as measuring website performance or device performance with respect to campaigns? Back when analytics ...

Exporting your data from Google Workspace lets you migrate your data to another workplace platform like Microsoft 365. Using a tool like Google Takeout ensures you don't miss crucial files or data ...