Third-party analytics data suggests Google’s AI Overview results in Search were significantly scaled back after the original rollout. Allegedly, these results may have dropped from 27% of queries to ...

Google Analytics introduces the following new features that enhance the reporting experience, especially for properties with large and complex data: Data quality icon at the individual card level.

If you use Google regularly, you may have noticed the company’s new AI Overviews providing summarized answers to some of your questions in recent days. If you use social media regularly, you may have ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

Google rolls out Analytics updates: new visualization tools, anomaly detection, and enhanced revenue tracking. Google Analytics now lets you compare up to five metrics side by side. New anomaly ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

Google has launched a new free online course to teach beginners how to use Google Analytics 4 (GA4). The course aims to provide a starting point for people who want to learn about GA4 but have little ...

While Google is sounding the trumpets on the transition from Universal Analytics to GA4, it is also beating the drum to herald new features for the venerable analytics platform. Collections are a set ...

Marketing and advertising are experiencing an unprecedented era of transformation. Multiple market factors are at play: the potential deprecation of third-party cookies, the emergence of new ...

Google Analytics 4 has a new consent setting section that is now available to all users globally. The platform added this feature in preparation for the enforcement of Google’s EU User Consent Policy ...