With the Google monopoly remedies ruling from the other day, we have even more documents from the court mentioning more about Google's search index, spam score, PageRank, page quality, Glue and more.

Does Google use a quality score as part of its organic search ranking algorithm? Find out if it has a direct impact on your rankings. As marketers, we love numbers and metrics. They help us track ...

Google Forms is an online form builder with robust functionalities, both on the free and paid tiers. It simplifies the process of creating and managing online forms to gather data from various ...

What happens if you apply all of Google’s PPC recommendations? Here's what I found out when a client asked to get his Google Ads optimization score to 100%. It isn’t unusual for companies to offer ...

As Peter Drucker famously said: “If you can’t measure it, you can’t improve it.” These are words every digital marketer lives by. But this is only half true. You need to understand what is measured ...

The Google AdWords blog announced three major changes happening to the AdWords marketplace. First, Google will now calculate the quality score of your keywords at the time of the search query. Second, ...