Someone on Twitter asked Google’s John Mueller about how to direct “link juice” in their site. Mueller advised them to set those considerations aside and advised them on a better focus. On the surface ...

Google’s Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning “link juice” is not to be trusted. Is it or not? I wondered about the context and doubted ...

Google's John Mueller said it again, he said on Twitter "anything that talks about "link juice" should be ignored." Instead, he said you should "go and make awesome websites with content that's useful ...

John Mueller of Google said on Twitter "I'd forget everything you read about "link juice." It's very likely all obsolete, wrong, and/or misleading." But I love when SEOs talk about "link juice" and ...