Is Google Ads reviving – or reinventing – its old Website Optimizer? New help docs surfaced that describe a tool that would live directly inside the Google Ads interface. Driving the news. Several new ...

Google Ads published new documentation on a tool called "Website Optimizer." Now, some of you OGs may remember Website Optimizer from 2008 or so. Well, it was renamed to Google Optimize and then ...

The service lets users post varying iterations of a given Web page and track which versions are the most successful One Seattle company using a new site optimization service from Google, introduced in ...

Caitlin Minteer reviews the latest Google Website Optimizer upgrades, including tweaks to the color notification system for experiments, the ability to disable specific testing combinations and the ...

Those who advocate the benefits of cloud computing should take comfort in knowing the flaw that brought down Google's Web application hosting service on Tuesday has been fixed, the Mountain View, ...

Google made its Website Optimizer tool free for anyone who wants to run conversion, design and multivariate tests on their landing pages, and some in the search community have voiced concerns about ...