Google's AI image animation feature could be a win for advertisers who've been running PMax campaigns on static images alone.

Testing across 16 advertisers reveals how text customization, URL optimization, and account-wide adoption influence AI Max ...

Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...

Google is testing a new AI-powered configuration tool, as it calls it, to help you build instant reports based on your natural language questions. So basically Google Ads and Analytics Advisor but for ...

Google seems to be rolling out the annotations feature within Google Search Console's performance reports. This was a feature Google began testing in May and now Google is rolling out custom ...

Google today announced that its Chrome browser has received the "highest ever score" on the Speedometer 3 benchmarking test. Speedometer 3 is designed to measure browser performance, and it was ...

Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more ...