Google showcased AI ads blending into video, contextual chat ads, and agentic tools for precise, real-time targeting and delivery.
To divest, or not to divest. During day two of the remedies phase of the Department of Justice (DOJ)’s ad tech antitrust trial, both sides underwent a grueling back-and-forth about whether a ...
On the first day of Google's ad-tech remedies trial, a potential buyer for Google's Ad Exchange (AdX) has already expressed interest -- if the Department of Justice (DOJ) convinces U.S. District Judge ...
The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...
ALEXANDRIA, VA. (CN) –Attorneys for the U.S. Department of Justice took one last shot Friday at convincing a federal judge to divest Google of its lucrative ad-tech arm. DOJ attorney Matthew Huppert ...
Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.
The latest chapter in the Department of Justice’s antitrust case against Google’s ad tech empire wrapped on Friday (Oct. 3). Over the past two weeks, both sides — the DOJ and Google — laid out their ...
A trial many expected to fizzle has delivered a bombshell: Judge Leonie Brinkema ruled Google illegally monopolized digital advertising, setting up a remedies phase that could force major changes to ...