It’s not unusual for me to get calls from prospective clients that are seeing declining SEO performance, and with little idea of why that is happening. They might see that traffic and conversion are ...

Google’s decision to offer digital marketing certification, which includes search engine optimization (SEO), left some amused. Others were confused. Meanwhile, some are rushing to get the ...

Google’s John Mueller answered the question of how Google’s new Google Lens multisearch affects SEO. How Google Lens multisearch affects the practice of optimizing for search engines is a good ...

Elysse Bell is a finance and business writer for Investopedia. She writes about small business, personal finance, technology, and more. Vikki Velasquez is a researcher and writer who has managed, ...

While the idea might sound daunting, it’s easier than you think. But first, do some research and know exactly what’s in store when it comes to search engine optimization. According to recent research ...

Google’s Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning “link juice” is not to be trusted. Is it or not? I wondered about the context and doubted ...