PPC vibe coding, CPC inflation, critical PPC tactics, and more! These 10 PPC columns got the most pageviews on Search Engine ...

Optimizing for Google AI Mode (and AI search in general) isn’t just business as usual for SEO professionals. But it also doesn’t necessitate a deep technical understanding of vector space or dense ...

You might think you’ve mastered the Google Ads search terms report, but this essential optimization tool is still widely misunderstood – and often misused. Here are five tips to help you get more from ...

There are all kinds of websites that explain different things that affect your SEO and search engine rankings, but believe it or not, certain factors are in place that even if you follow other advice ...

You should rigorously track your search rankings for top keywords in your niche. For example, in the sports retail industry, ...

Research shows that AI Overviews can cause a whopping 15-64% decline in organic traffic, based on industry and search type. The online marketing landscape is undergoing its largest change in nearly ...

Cofounder James Cadwallader and Dylan Babbs started their AI SEO startup Profound last year when the duo realized they were doing all their research on AI search engines like Perplexity. For many ...

Google's Gary Illyes confirmed that AEO or GEO is not necessary. Standard SEO is all you need to rank in AI Search. Google’s Gary Illyes confirmed that AI Search does not require specialized ...

Google is the default search engine on Chrome; that means when you search for any query, your results will be shown in the Google search engine. Chrome allows you to manually change your search engine ...