Not every workflow needs a new app.

Google Apps Scripts are a relatively easy way for marketers to dip their toes in the automation waters. Automation is a holy grail in marketing. But with so many automation methods available, it can ...

As PPC account managers, we’ve always had to do a lot of reporting to keep our stakeholders informed. Now with the continued rise in automation, reporting has taken on new importance as one of the key ...

Google Ads scripts have long been a powerful way to automate account management, improve efficiency, and reduce manual work. Whether it’s managing search terms, optimizing bids, or generating reports, ...

Scraping data from webpages is a relatively advanced task that, until recently, required a degree of technical skill. The idea of diving into code or scripts for data extraction seemed overwhelming ...

We’ve written more than a little about “All Things Google” in this space over the last few years. And, though we realize that there are some legitimate privacy concerns with Google, it’s still the ...