Have you heard of semantic markup? Of course you have! Everyone’s talking about it. But why does it matter to search marketers? After all, semantic markup is not a ranking factor. Adding it to your ...

Semantic HTML5 provides us with an opportunity to improve our websites and optimize for search engines. We can take full advantage of these opportunities by using machine-readable semantic HTML5 ...

As a companion to the CSS tutorial Matt posted about earlier I'd like to add Dave Shea's great markup guide. Not only does it provide a road map for how to make your HTML markup actually mean ...

Google’s John Mueller answered a question as to whether the “ARTICLE” semantic HTML element has an impact on Google Search. This is a good question because the use of semantic HTML is generally ...

I’ve been posting on the page semantic HTML markup several times previously: While the benefits for accessibility and usability are quite clear, there has never been any real evidence that there ...