After slugging down 2 espressos, Frank sits down, ready to chisel away at his new website. He opens Squarespace, flicks to his spreadsheets, and is ready for action. Quickly he hits a snag– ‘How am I ...

The increased use of language understanding in search engines has prioritized writing content that is organized by topics and subtopics and communicates the message in a way that lacks ambiguity.

Do your analytics tell you that people aren’t staying on your website for very long? Worryingly, the average time spent on a website is roughly 54 seconds—not long at all! Your goal should be to ...