Read this guide for an overview of Google Analytics and how you can use all the data to your advantage to boost your SEO and digital marketing. Peter Drucker once said, “If you can’t measure it, you ...

If you had to describe marketing analytics to your senior managers, would you describe its purpose as measuring website performance or device performance with respect to campaigns? Back when analytics ...

"Pageviews" in Google Analytics refers to the number of times Internet users have viewed a particular Web page. You may run a site that relies on this data. Whether you are a blogger or the manager of ...

If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled ...

Here is a small but important update to Google Analytics: Developers can now create a single reporting view that includes both web and app data. Google says this will help businesses that have ...

Google Inc. has temporarily shut the door of its Google Analytics hosted service to new users because the company has been unable to keep up with demand after it began offering the service for free ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Here is a quick review of 10 of the most popular web analytics tools to help you decide which one will work best for you. In a recent post, the good folks at iSpionage reviewed the importance of using ...

Yahoo unveiled a free web analytics service for its e-commerce customers and others who work closely with Yahoo. Though it is not yet widely available, the pressure of Google's similar offering means ...