Geopolitical pressures resulted in a huge pullback for e.l.f. Beauty's valuation.

Earlier this month, cosmetics mega-brand e.l.f announced its groundbreaking partnership with the National Women’s Soccer League (NWSL). The announcement marks another step towards profitability for ...

Bieber will step into the role of chief creative officer and head of innovation Catherine Santino is a Style Writer-Reporter at PEOPLE. She began contributing to PEOPLE in 2022 and joined the staff ...

The $12 e.l.f. x Mikayla Marriage Material Lip Duo is back by popular demand. Here are all the details from Nogueira herself e.l.f. Cosmetics Mikayla Nogueira has a new title: e.l.f. Cosmetics CEO — ...

E.l.f. Beauty launched a new campaign entitled “Dupe That!” inviting other companies to join the “unicorn parade” by prioritizing making a positive impact, per a press release. The effort spotlights ...

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...

E.l.f. Beauty today (Oct. 28) launched a global campaign entitled “Give an e.l.f.” that highlights its fourth annual Impact Report and challenges consumers to fuel their own sense of purpose, ...

E.l.f. Beauty is acquiring Hailey Bieber's skincare brand Rhode for $1 billion. The deal will build on E.l.f's efforts to expand further into skincare and reach a higher-income consumer. "I've been in ...