Google is beta testing a solution within DoubleClick for Publishers (DFP) that will allow publishers to bring in high-value impressions before reserved inventory in their ad server. Jonathan Bellack, ...

Since Google opened up its ad server and brought exchange bidding to dynamic allocation a month ago, publisher ad tech and media companies have been asking many questions but receiving few answers.

Recently unredacted sections of the complaint paint a damning picture of Google's motivations that, if true, could erode any trust it has left with publishers. Newly unredacted complaints against ...

Google has been accused of playing a "jedi mind trick" on the ad industry to get publishers to cut off exchanges in header bidding, according to a newly unredacted court document. The unredacted court ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Designing a web form, distributing it, and then ...

You can create a Google Form via the Google Forms site, Google Drive, Google Sheets, or your mobile device. You can edit your form after sending it, including adding things like images and videos.