If you’ve ever redone a room in your house and gone to the hardware store to pick out some fresh paint, you know that there’s a lot of different shades of white on the market. Turns out, there’s a new ...

It’s common sense: When it’s hot outside, don’t put on a dark shirt—wear white instead. A team of researchers at Purdue University has put this common knowledge to work to figure out ways to cool ...

In 2020, scientists at Purdue University developed a new super-white acrylic paint that reflects 95.5 percent of sunlight. Since then, they’ve made it even whiter, with a new formula that has ...

The latest whiter-than-white paint may be a solution to global warming, according to a Perdue University research team. Purdue Professor Xiulin Ruan holds up a square of ultra-white paint his research ...

Breakthroughs, discoveries, and DIY tips sent six days a week. Terms of Service and Privacy Policy. On a hot summer day, the temperature of a dark roof or sidewalk ...

As its 100th birthday approaches, the iconic Hollywood sign is getting a bit of a makeover. Cue the inevitable jokes about celebrity face-lifts and nips and tucks because the aging letters are getting ...

With emissions regulations getting stricter and stricter, car companies are constantly looking for new ways to reduce those dirty emissions and make cars better for the environment. One such way to do ...