Roblox is home to tens of millions of daily users and user-generated experiences, casting a clear shadow on Meta’s own social VR platform, Horizon Worlds.

In a stunning reveal at Oculus Connect 6 this week, Mark Zuckerberg presented a first look at Facebook Horizon, a social VR experience coming to the Oculus Quest and Rift platform in 2020.

Facebook Horizon sounds a lot like the popular online game Roblox. That platform enables players — usually kids and teenagers — to explore a variety of social spaces that other people create.

What PacSun and Wendy's can teach brands about Roblox and Meta's Horizon Worlds Dueling platforms become testing grounds for marketers looking to establish a Web3 presence By Garett Sloane.

A new tech-industry battle is taking shape over the “metaverse” as companies such as Facebook Inc. and Roblox Corp. RBLX 1.70% work to shape a virtual realm that most consumers don’t yet ...