The top-selling toy globally, Hot Wheels introduces over 130 new car designs annually and has 25,000 variations today. Barbie, the most diverse doll brand in the world, has inspired girls for ...
These manga-style graphic novels are part of Mattel’s ongoing push to engage with fans through storytelling. Traditionally, the toys themselves would sell on their own; the story would stem from ...
"Hot Wheels and Barbie have long been symbols of ... bold new adventures to our global audience of readers." The first Barbie doll came out in 1959, and in 1962, Dell Comics published the ...
Mattel's Q4 results beat expectations with strong demand for Hot Wheels and action figures, driving shares up 8% in ...
Mattel's sales declined 1% in 2024, but gross margins expanded 330 basis points, thanks to better-managed inventory, a nimble supply chain and cost savings. The company's fourth-quarter results ...
The toys set to branch into the world of manga are currently Hot Wheels and Barbie. The first sets of the manga are slated to be published in 2026. A Baldur's Gate 3 player shows off their ...