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Build-A-Bear's ‘Pay Your Age' Deal: What's the Catch?

For over 25 years, Build-A-Bear has been the go-to place for more than 25 million birthday celebrations, creating unforgettable memories for kids everywhere. Since 2018, they've been offering the "Pay ...
Forbes

How Sharon Price John Took Build-A-Bear From Imploding Profitability To Record Results

When Sharon Price John became CEO of the beloved Build-A-Bear Workshop in 2013, she stepped into a company in decline. Still, she recognized the enormous fountain of untapped potential. The plush ...
Retail Dive

The right stuff: How Build-A-Bear is creating a cuddly (and lucrative) empire

Twenty-five-year-old Alyssa Karpinski estimates she owns between 150 and 160 Build-A-Bears. She has been collecting since she was little, and made her first bear with her dad. “I remember everything ...
Entrepreneur

Build-A-Bear Was Failing. Here’s How This CEO Turned It Around — and Achieved Record-Breaking Revenue.

Opinions expressed by Entrepreneur contributors are their own. Stepping into the Build-A-Bear headquarters in St. Louis, Missouri, I was eager to sit down with Sharon Price John, the CEO who has ...