Roblox's Untapped Billion-Dollar Advertising Opportunity

Advertising is a natural fit for Roblox. It sits on one of the largest captive audiences in digital media, and in the second ...
Business Insider

Roblox is leaning into advertising and just made a big hire from Meta to get closer to marketers

Roblox is preparing to open up its self-service ad network to more advertisers this year. It just hired Stephanie Latham from Meta as VP of global partnerships. Roblox's partnerships boss Christina ...
adexchanger

Brands No Longer Need To Build A Roblox Experience To Advertise On Its Platform

Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...
adexchanger

Roblox Should Own Its Reach Among Kids And Teens, Rather Than Run Away From It

Recently, Roblox got in trouble with the Children’s Advertising Review Unit for failing to clearly label in-game ads for children under 13 and using social media influencers who failed to identify ...
MediaPost

Roblox Taps Schoelch For Agency Partnerships Role

He will lead agency relationship efforts in a bid to drive ad revenue growth and adoption of its ad solutions like the video ...
Business Insider

I make 6-figures a month in revenue making games on Roblox. Here's how I started earning thousands in my first year.

Janzen Madsen is a 25-year-old game designer from New Zealand. Madsen creates new games on Roblox and updates his previous games to keep up a revenue stream. He made nearly $40,000 in his first year ...