Roblox is a game creation system, meaning that all games on the platform were developed by its users. Not only is Roblox a place where you can go to choose from a selection of millions of games — most ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

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Roblox is an online gaming platform and game development platform that allows users to create games and play games created by other users. Ian Tuttle/Getty Images Entertainment Aimed primarily at ...