If you think you know what geolocation is, you probably don’t. Put simply, it’s using data from smart devices to accurately identify and target audiences for advertisers, based on patterns of ...

If you’ve ever used a search engine to look for a nearby dry cleaner or restaurant to be served up a list of relevant options in your area, then you’ve most likely experienced IP geolocation at work.

Websites employ web tracking for collecting relevant information about their visitors to serve them personalized content. A subset of web tracking, which is widely used in location tracking these days ...