The Conversation

TikTok sale puts app’s algorithm in the spotlight – a social media expert explains how the For You Page works and what changes are in store

Kelley Cotter has received funding from the National Science Foundation. President Donald Trump announced on Sept. 19, 2025, a preliminary agreement for the sale of a majority stake in TikTok from ...
Wired

TikTok Finally Explains How the ‘For You’ Algorithm Works

The first thing you see when you open TikTok is the platform’s For You page: an endless stream of videos uniquely tailored to each user. No two feeds are exactly ...
Backstage

Understanding TikTok's Algorithm: Here's How to Go Viral

If you’ve ever paused a video on TikTok to wonder why it’s being shown to you, you know about the mysteries of the popular short-form video app’s algorithm. A post with no caption and minimal ...
The Conversation

ByteDance’s agreement to sell TikTok puts app’s algorithm in the spotlight – a social media expert explains how the ‘For You’ page works and what’s to come

Kelley Cotter has received funding from the National Science Foundation. Chinese tech giant ByteDance has signed an agreement to sell a majority stake in its video platform TikTok to a group of U.S.