Netflix (NASDAQ:NFLX) has hit 70 million monthly active users globally in its advertisement business in two years since its inception, the company said in its blogpost Tuesday, and the streaming giant also provided an update on several milestones achieved in the segment.

The streaming giant said Tuesday that its ad-supported tier now reaches 70 million users around the globe, compared with the 40 million it revealed in May and the 22 million it cited in January - a growth trajectory that big marketers want to see before they take Netflix's advertising options more seriously.

The company said more than half of new sign-ups in countries where Netflix offers ads are for the cheaper ad-subscription tier.

Netflix said on Tuesday that its ad-supported tier now has 70 million monthly active users globally, nearly doubling the number reported earlier this year. The streaming giant is experiencing a faster rate of adoption for its ad-based plan,

Netflix’s cheaper, ad-supported tier has reached 70 million global monthly active users two years after it was launched.