It should be clear to everyone that the Google documentation leak and the public documents from antitrust hearings do not really tell us exactly how the rankings work. The structure of organic search ...

Google has confirmed that a massive leak of some 2,500 internal documents related to its search engine is authentic – and one expert said the trove shows that “Google tells us one thing and they do ...

The leak of 2,500 documents is likely to cause a ripple effect across the SEO industry as many of the documents, while still being hard to decipher, reveal details about the way Google Search works, ...

Until today, the company refused to comment on the authenticity of the trove of documents. Until today, the company refused to comment on the authenticity of the trove of documents. is features writer ...

The UK's Competition and Markets Authority (CMA) has officially designated Google with strategic market status (SMS) under the new digital markets competition regime. Specifically, it found that ...

One of search marketing’s SEO Rockstars recently shared his thoughts on SEO for generative AI, calling attention to facts about Google’s search results, explaining how the new AI search really works, ...

For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...