IF SCENT IS the strongest form of memory, then it’s what will largely drive the impression you leave behind after exiting a ...

Making your scent endure isn’t just about picking a long-lasting option: it’s chemistry. It’s timing. It’s even about where you spray it. “Fragrance is where chemistry meets memory,” says perfumer ...

The number one rule of scent layering is that there are no rules, says Voelkl, but even he admits that two fragranced products is probably enough. “Many men are using body wash, deodorant, and ...